Examining the Unintended Consequences of Marketing

Unintended Consequences of Consumer Research 1 Running Head: Unintended Consequences of Consumer Research Marketing by Mistake: The Unintended Consequences of Consumer Research

The antitrust implications of relationship marketing

By definition, firms engaged in relationship marketing favor one another, which can be desirable because it promotes advantageous strategic and competitive positioning. However, antitrust legislation mandates that firms avoid favored treatment of trading partners if it adversely affects competition or excessively affects the free flow of goods and services to consumers—potentially an unintended...

Some Multidimensional Unintended Consequences of Telehealth Utilization: A Multi-Project Evaluation Synthesis

Background Telehealth initiatives have bloomed around the globe, but their integration and diffusion remain challenging because of the complex issues they raise. Available evidence around telehealth usually deals with its expected effects and benefits, but its unintended consequences (UCs) and influencing factors are little documented. This study aims to explore, describe and analyze mult...

Factors Pertaining to Unintended Pregnancy Amongst Women Visiting Healthcare Centers of Yazd City

Introduction: Unintended pregnancy is associated with dangerous consequences for the mother's and baby's health as well as for the family and society. Hence, this study aimed to investigate the factors related to unintended gestation amongst pregnant women visiting healthcare centers in Yazd, Iran. Materials & Methods: The present study was conducted using a questionnaire as the data collectio...

Nursing services: an imperative to health care marketing

Nurses comprise a significant portion of the work force in any health care organization. This work force is one having the maximum exposure to patients. Further, they work hand in hand with the various departments of the organization. Though an unintended consequence of nursing care, nurses form a potential marketing tool for any health care organization. In that marketing tool role, however, t...